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💰 Funding Strategy: Powering Inner Journey

Hey, Inner Journey champions! This document outlines our strategic plan to secure 3,094,288 SEK in net funding to launch Inner Journey – our community-driven platform using AI to enhance personal growth and well-being. We aim to blend local grants, regional funds, and private capital. Our CEO will spearhead the funding efforts, while our Frontperson amplifies our vision and community impact. Be proud – you’re fueling a movement designed to change lives! 🌟

🎯 Why This Strategy Matters​

We need a clear roadmap to fund Inner Journey's crucial first year. Our goal is to secure 3,094,288 SEK in net funding. This figure is calculated after accounting for projected revenues of 1,456,136 SEK against a total Year 1 requirement of 4,550,424 SEK (including a buffer). This strategy fuels our core mission, and we're excited to have you involved!

For detailed financial breakdowns, please refer to the Capital Requirement and Budget documents.

📊 Our Funding Goals​

  • Total Funding Need (Year 1): 4,550,424 SEK (includes operational costs + buffer).
  • Projected Revenue (Year 1): 1,456,136 SEK.
  • Net Funding Requirement: 3,094,288 SEK.
  • Strategic Focus: We will emphasize Inner Journey's innovation in AI-driven self-development, positive health impact, and long-term sustainability to attract funders. The CEO will drive the overall funding strategy, while the Frontperson will highlight our community-centric vision and impact.

🇸🇪 Local Funding Opportunities (Sweden & Gotland)​

Securing local and regional support is key to anchoring Inner Journey within Sweden.

Swedish Innovation Agency (Vinnova)​

  • What: Sweden's national agency supporting innovation, particularly interested in digital health and AI solutions.
  • Why Us: Our AI-powered well-being tools directly align with their strategic goals. Our Frontperson's community-building activities (like retreats) add a unique dimension.
  • Potential Amount: Up to 500,000 SEK (~16% of net need).
  • How: Our CEO will lead the application process, focusing on our healthtech innovation and AI application. Target application: Q2 2025. 🗓️

Regional Growth Agency (Tillväxtverket - Regional)​

  • What: Provides grants aimed at fostering regional growth and supporting startups.
  • Why Us: We contribute to Gotland's innovation ecosystem and economic development. Our Frontperson’s local engagement strengthens our regional ties.
  • Potential Amount: 200,000–500,000 SEK (~6–16% of net need).
  • How: Our CEO will manage the application, with input from our Frontperson to showcase our positive impact on Gotland. Target application: Q3 2025. 🗓️

Local Development Fund (Gotland)​

  • What: Funds focused on local economic development and job creation within Gotland.
  • Why Us: We aim to create local jobs and generate positive social impact on the island. Our Frontperson’s planned retreats further boost local engagement.
  • Potential Amount: 100,000–300,000 SEK (~3–10% of net need).
  • How: Our CEO will coordinate with relevant local authorities, leveraging our Frontperson’s visibility and community connections. Target application: Q2 2025. 🗓️

Swedish Health and Social Impact Foundation​

  • What: Foundations providing grants for projects with measurable health and social benefits.
  • Why Us: Our platform offers practical tools for well-being and personal growth, aligning with missions focused on improving mental health outcomes.
  • Potential Amount: 500,000–1,000,000 SEK (~16–32% of net need).
  • How: Our CEO will prepare a compelling application emphasizing our platform's impact on mental wellness and self-development. Target application: Q4 2025. 🗓️

💼 Pursuing Private Capital​

Complementing public grants with private investment provides flexibility and strategic partnerships.

  • What: Seeking investment from Angel Investors or Venture Capital (VC) firms interested in HealthTech, EdTech, or Impact Investing.
  • Why Us: We offer an attractive combination: a scalable tech platform (AI-driven self-development) with strong potential for positive social impact. Our Frontperson’s international reach can enhance investor appeal.
  • Potential Amount: 500,000–1,500,000 SEK (for equity) (~16–48% of net need).
  • How: Our CEO will lead investor outreach and pitching, using a refined pitch deck. Our Frontperson will articulate the community vision and user impact. Target outreach: Q4 2025. 🗓️

🧩 Example Funding Mix Visualization​

This example illustrates how different sources could combine to meet our goal:

  • Swedish Innovation Agency: 500,000 SEK
  • Regional Growth Agency: 300,000 SEK
  • Swedish Health Foundation: 750,000 SEK
  • Private Capital: 1,500,000 SEK

Projected Total: 3,050,000 SEK (meeting our net need with a small buffer)

📄 Summary & Next Steps​

  • Total Funding Required (Year 1): 4,550,424 SEK.
  • Net Funding Target (after revenue): 3,094,288 SEK.
  • Our Approach: A diversified strategy combining Swedish grants (Vinnova, Regional), local Gotland support, health impact foundations, and private investment.
  • Leadership: CEO drives the funding acquisition, Frontperson champions the vision and community impact.

We are building something truly impactful – a platform to empower personal growth journeys through community and AI.

See the Action Plan for specific timelines and responsibilities, and Tech Infrastructure for details on the platform itself. Let's work together to make Inner Journey a reality! 🚀