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User Flow (R1)

📄 Document Information​

  • Version: 5.0
  • Date: 2025-04-06
  • Author: Inner Journey Team
  • Last Revised By: Inner Journey Team

🎯 Purpose​

This user flow document for Inner Journey outlines the user journey through the platform for the first release (R1). The journey covers the initial interaction, onboarding process, creation of a personal profile, completion of initial activations, and introduction to premium features to support our financial goals.

The goal is to provide a clear overview of the user experience, ensuring a seamless and engaging introduction that drives user retention and premium conversion (target: 10% of 10,000 users, generating 594,000 SEK in 2025, see Revenue Model and ROI). Our Frontperson’s community engagement (e.g., through retreats and content) enhances this flow by fostering a sense of belonging and encouraging users to explore the platform further. For broader context about the project, refer to the document Project Description: Inner Journey.

🗺️ User Flow​

The user journey in Inner Journey begins with a streamlined and engaging onboarding process designed to collect essential information, verify the user, and create a personalized profile. This profile tailors the experience, introduces the user to their first activations and premium features, and encourages continued exploration of the platform.

The main steps in the flow are:

  1. 📥 Onboarding:

    • The user begins by entering basic information (date of birth, time, and location) through an interactive AI-driven form.
    • The user verifies their account via a phone call with an AI agent, followed by voice-based profiling to assess personality, well-being, and spiritual experience.
    • Specific questions are asked to build a foundational user profile (see Onboarding R2: Vision and Flow).

  2. 👤 Profile Creation:

    • A personalized profile is automatically generated based on the information collected during onboarding, stored in Firestore under the users collection with fields such as personalityType, neuroTendencies, wellbeingFlags, spiritualExperience, and awakeningLevel (see Database Structure).
    • The profile determines which initial activations and features are presented to the user.

  3. 💪 Initial Activations:

    • The user is guided to complete their first activation (e.g., "The Sound of You" for introverts, "Silent Eye Contact Live" for extroverts), tailored to their profile.
    • After completing the first activation, the user is encouraged to try a second activation to deepen their engagement (e.g., "Hemisync Discovery" for sleep support).
    • For detailed information about the exercises, refer to the document Activations: Inner Journey.

  4. 💰 Premium Upsell Opportunity:

    • After completing the initial activations, the user is presented with a premium upgrade opportunity: "Unlock More with Premium – 99 SEK/month. Try 7 Days Free!"
    • The user can start a free trial or continue with the free version, supporting our financial goal of 594,000 SEK from freemium in 2025.

  5. 🧭 Continued Journey:

    • After completing the initial activations and premium offer, the user is encouraged to continue exploring the platform.
    • This includes discovering more activations, logging personal reflections, and interacting with other users via the social network (The Net).
    • The Frontperson’s community events (e.g., retreats) are highlighted to encourage deeper engagement and connection.

    User Flow Diagram​

Kodblock 4: Finansiella mål och nästa steg​

## 💰 Supporting Financial Goals

The user flow is designed to drive engagement and premium conversion, supporting our financial goal of 594,000 SEK from freemium in 2025 (10% of 10,000 users at 99 SEK/month, see `Revenue Model and ROI`). Key strategies include:

* ✨ **Personalized Onboarding:** Tailored profiles increase user engagement, making them more likely to convert to premium (target: 10% conversion).
* 📈 **Premium Upsell:** Introducing the premium subscription with a 7-day free trial after the initial activations encourages users to explore premium features, boosting conversion rates.
* 🤝 **Community Engagement:** Highlighting the Frontperson’s community events (e.g., retreats) fosters a sense of belonging, encouraging users to remain active and convert to premium for enhanced features.
* ✅ **Seamless Experience:** A smooth, intuitive flow (with animations and clear call-to-actions, as per `User Interface (UI)`) reduces drop-off rates, ensuring users complete onboarding and engage with the platform.

## 🚀 Next Steps

The following activities are planned to iterate and improve this user flow:

* ✏️ **Visualization:** Create a detailed flowchart in `Draw.io` or `Figma` to visually represent the user flow, including premium upsell and community integration. Planned for Q2 2025.
* 🧪 **User Testing:** Conduct usability testing with 20 representative users in Q2 2025 to gather feedback on the flow, focusing on onboarding completion rates, premium conversion, and community engagement.
* 🔄 **Iteration:** Analyze feedback from user testing and iterate on the design in Sprint 5, optimizing for higher premium conversion (e.g., testing different upsell messages) and user retention.
* 📈 **Community Integration:** Integrate prompts for the Frontperson’s community events (e.g., retreats) in the continued journey phase, planned for Sprint 6, to boost engagement and conversions.

## 🔗 Related Documents

For additional context and more detailed information, refer to the following related documents within the project:

- `Project Description: Inner Journey`
- `Onboarding R2: Vision and Flow`
- `Activations: Inner Journey`
- `User Interface: Inner Journey`
- `Technical Documentation for Backend`
- `Technical Documentation for Frontend`
- `Database Structure`
- `Revenue Model and ROI`