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🗺️ Action Plan for Inner Journey

Hey, Inner Journey crew! This is our strategic game plan to fund and launch Inner Journey in 2025. We aim to secure 3 094 288 SEK in net funding (after accounting for projected revenues of 1 456 136 SEK) to elevate our community-driven platform, integrating practical self-development tools with smart AI enhancements. Your contribution is vital – together, we're turning this vision into reality! 🌱

Version: 2.0 | Date: 2025-04-06 | Author: Inner Journey Team

🎯 Our Core Objectives​

We've outlined clear, actionable steps to achieve two primary goals:

  1. 💰 Secure Funding: Obtain the necessary 3 094 288 SEK to fuel our growth and development.
  2. 🚀 Launch Successfully: Reach key milestones to bring Inner Journey to the public, ensuring a strong market entry.

Our CEO will spearhead the funding initiatives, while our Frontperson focuses on building and engaging our community.

For detailed financial insights, please refer to the Funding Strategy, Budget, and Revenue Model and ROI documents. This is our shared adventure – let’s make it a success!

📅 The 2025 Roadmap: Quarter by Quarter​

Here’s our planned timeline. Every step brings us closer to our goal!

Q2 2025 (April–June) 🌱 Springboard Phase​

Local Grant Applications​

  • Goal: Secure initial funding: aiming for up to 500 000 SEK from the Swedish Innovation Agency (Vinnova) and 100 000–300 000 SEK from the Local Development Fund (Region Gotland).
  • Action: Prepare and submit compelling grant applications focusing on digital health innovation and regional growth by the end of May 2025.
  • Who: The CEO leads application writing, supported by the Frontperson who will highlight our platform's community impact and user benefits.

Domain Acquisition​

  • Goal: Secure the premium domain name innerjourney.com within a budget of 25 000 SEK.
  • Action: Identify the current owner via WHOIS lookup and initiate negotiations promptly in April.
  • Who: The CEO oversees the negotiation and acquisition process.

Astrology API Implementation​

  • Goal: Deploy and configure the VedAstro API on Google Compute Engine (estimated cost: 240 SEK/month).
  • Action: Complete installation, testing, and integration by the end of May 2025 to enable core astrological features.
  • Who: The Tech Lead manages the technical implementation with the development team.

Q3 2025 (July–September) 🚀 Acceleration Phase​

Regional and EU Funding Efforts​

  • Goal: Broaden funding sources: target 200 000–500 000 SEK from the Regional Growth Agency (Tillväxtverket) and prepare for an EU Horizon Health grant application (potential: up to 500 000 SEK).
  • Action: Submit the Regional Growth Agency application by August 2025. Simultaneously, identify potential EU partners and prepare the groundwork for the Q3 Horizon Health call.
  • Who: The CEO continues to lead funding applications, with the Frontperson effectively communicating our vision for improved well-being and mental health support.

Minimum Viable Product (MVP) Launch​

  • Goal: Officially launch the Inner Journey MVP to our early adopters and the wider public! ✨
  • Action: Conduct final testing, deploy the platform, and execute the launch marketing plan by September 2025.
  • Who: The Tech Lead and development team ensure a smooth deployment, while the Frontperson drives launch promotions and initial user acquisition campaigns.

Q4 2025 (October–December) 🏁 Consolidation & Growth Phase​

Additional Grant Application​

  • Goal: Secure significant impact funding: aim for 500 000–1 000 000 SEK from the Swedish Health and Social Impact Foundation (e.g., specific foundations focused on mental wellness).
  • Action: Craft a strong application detailing our platform's social impact and submit it for the November 2025 funding cycle.
  • Who: The CEO leads the grant process, with the Frontperson providing compelling evidence of our positive impact on mental health and self-development.

Investor Pitching​

  • Goal: Raise 1 000 000–2 000 000 SEK in private capital (angel investors or early-stage VCs).
  • Action: Finalize the investor pitch deck, identify potential investors aligned with our mission, and schedule pitch meetings throughout December 2025.
  • Who: The CEO leads investor relations and pitches, supported by the Frontperson presenting the community traction and vision.

MVP Performance Review & Iteration​

  • Goal: Achieve initial traction targets: 10 000 registered users with a 10% conversion rate to premium features. Use feedback for refinement.
  • Action: Continuously monitor user engagement, gather feedback through surveys and interviews, analyze key metrics, and implement necessary product iterations.
  • Who: The Tech Lead and development team analyze data and implement improvements, while the Frontperson actively engages with the community to gather qualitative feedback.

📝 Summary & Next Steps​

Our 2025 action plan is focused and ambitious:

  • Q2: Initiate funding drive (Vinnova, Gotland), establish technical foundations (API), and secure our brand identity (domain).
  • Q3: Expand funding efforts (Tillväxtverket, EU prep) and launch our core product (MVP).
  • Q4: Secure major grants (Health/Social Impact), attract private investment, and optimize the MVP based on real-world usage.

By executing this plan diligently, we will secure the 3 094 288 SEK net funding target and successfully launch Inner Journey. For more technical details, see the Tech Infrastructure documentation.

Let's make 2025 the year Inner Journey takes flight! 🚀