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💰 Capital Requirement

Hey, Inner Journey believers! This is our financial roadmap to launch Inner Journey – a community-driven platform blending AI insights with genuine human connection, designed to foster self-development and well-being. We’re aiming for 4 550 424 SEK to fuel our first year, covering essential development, smooth operations, and a safety net for the unexpected. Your support makes this transformative vision a reality! 🌟

Version: 2.0 | Date: 2025-04-06 | Author: Bo Joel Kvarnsmyr

🎯 Why We Need This Funding​

We want to provide full transparency on the resources required to launch and scale Inner Journey, from the initial Minimum Viable Product (MVP) to a thriving, sustainable platform. This capital is the engine driving our mission to create a unique space for self-development and well-being, providing a crucial buffer to navigate challenges and seize opportunities. For detailed numbers, please refer to the Budget document, and see the Revenue Model for our projected financial path.

📊 First-Year Budget Breakdown​

Key Investment Areas​

  • 🏗️ Development (MVP, Sprints 1-5): 1 900 000 SEK – Covers building the core platform, team salaries, essential tools, and domain costs during the first 5 crucial months.
  • ⚙️ Operations (12 Months): 1 750 424 SEK – Ensures smooth operation for our target 1,000 initial users, covering salaries, cloud infrastructure, marketing, and administrative costs for the entire first year.
  • 🛡️ Buffer (Contingency ~20%): 900 000 SEK – A necessary reserve for unforeseen circumstances like extended domain negotiations, faster-than-expected user growth requiring scaling, or engaging specialist consultants.

Total Capital Requirement​

  • Development: 1 900 000 SEK
  • Operations: 1 750 424 SEK
  • Buffer: 900 000 SEK
  • 🎯 Grand Total: 4 550 424 SEK 💰

Capital Requirement Distribution (Year 1)​

📈 The Financial Big Picture​

  • Projected Revenue (Year 1): We anticipate generating approximately 1 456 136 SEK in revenue during the first year, covering about 32% of initial costs (see Revenue Model for details).
  • Net Funding Need: 4 550 424 SEK (Total) - 1 456 136 SEK (Revenue) = 3 094 288 SEK required from funding sources.
  • Sustainability Goal: This investment positions us to achieve a projected monthly operational surplus of 21 760 SEK by the end of month 12. Reaching this milestone is key to long-term viability and continued growth.

💸 Phased Allocation of Funds​

  1. Months 1-5 (Sprints 1-5): 1 900 000 SEK – Focused on intensive MVP development. This includes team salaries (developers, designers, project lead), cloud services setup, initial domain acquisition, and early community-building/marketing efforts led by our Frontperson.
  2. Months 6-12: 1 750 424 SEK – Transitioning to sustained operations and growth. Covers ongoing salaries, scaled cloud services, broader marketing campaigns, community management, and operational travel (e.g., attending relevant self-development or tech conferences).
  3. Buffer: 900 000 SEK – Reserved for flexibility. Potential uses include hiring specialist consultants for complex technical challenges, accelerated marketing pushes based on early results, or supporting essential funding activities undertaken by our CEO (e.g., travel for investor meetings).

✨ Why Your Support Matters​

Securing this 4 550 424 SEK enables us to launch a truly innovative platform – an AI-enhanced space built by the community, for the community, dedicated to fostering personal growth and well-being. Our Frontperson, Taryn Jade, will spearhead brand building through engaging content (retreats, podcasts) and community interaction. Simultaneously, our CEO, Fredrik, will focus on securing the necessary funding and strategic partnerships for sustainable, long-term success.

Explore our Funding Strategy and Action Plan to see the detailed steps we're taking. Join us on this exciting Inner Journey! 🚀